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What We Look For

In 2020, DCM celebrated 10 years of dedicated service to professional racing drivers under its management. During this time, we have been privileged to represent a number of world-class drivers including Dani Clos, Felix Serralles, Bruno Bonifacio and Max Defourny to name a few.

In the wake of a global pandemic that shook the motorsport industry to its core, we have spent time to take stock of this seismic event and its impact on our sport. We have carried out considerable proprietary research and analysis to predict likely outcomes in the motorsport industry over the next 10 years and their potential effect on DCM's clients.

One of our key takeaways is that COVID-19 will likely further accelerate the rise of electric-powered motorsport series and technologies to the detriment of series powered by internal combustion engines. The FIA continues to sanction new electric-powered series and manufacturers are responding to the sharp increase in consumer demand for electric vehicles. By 2030, we expect there will be an all-electric feeder series into Formula E.

In 2020, we announced our 10-year objective to create a world champion in Formula 1 or Formula E by 2030. We are more committed than ever before to make a positive difference towards the career evolution of our drivers and we plan to sign 4 world-class drivers to DCM by 2025. Our intention is to represent drivers of different nationalities and stages in their career.

Racetrack performance is always essential, but we also seek drivers who will make fan engagement a high priority. Our strategy does not permit us to compromise in this area. We recognise that drivers require training and support to build a loyal and highly engaged fanbase, so we provide the guidance and necessary resources to create a fan engagement strategy with our drivers. In a digital era, being quick is simply not enough.

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