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Drivers

Strategic Communications

Attracting new and existing interest from sponsors and interacting with motorsport fans effectively has never been so important for racing drivers.

At DCM we make sure that a spotlight shines on the brand and racing performance of our drivers, ensuring that they are at the forefront of the action when it comes to publishing latest news.

To demonstrate our commitment to reaching key audiences for our drivers, we entered a strategic partnership with Motorsport.com in 2018 with the aim of expanding the reach of our communications across the motorsport community. Furthermore, all of our content is written for our drivers by members of our PR and media teams, including FIA accredited reporters.

As motorsport professionals as well as communications experts, we have created our own best practice when it comes to the PR of our drivers and we use our experience in the industry to leverage the perfect timing for the release of information.

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