Our consumption of information on the Internet is increasing all the time and our judgement surrounding the value, trustworthiness and credibility of brands, individuals and corporations is greatly affected by their online presence.
Somehow, motorsport has been one of the slowest billion dollar industries to invest in digital marketing and digital platforms. A great web strategy might not improve lap times, but it will almost certainly help keep a driver's career on the racetrack.
The mission of our digital team is to create a cohesive flow of information from our drivers to their key audiences via their website and social media channels. Successful online management requires constant attention, content creation and synergy with key news items and digital campaigns. The Internet is a driver's most cost-effective marketing platform and subsequently an area we always aim to go the extra mile.