Racing drivers are athletes and public figures that need their updates to reach new audiences as well as their existing fanbase and professional networks.
Today, motorsport publications like WTF1.com rival traditional motorsport publications such as Autosport that have existed for decades. Many fans have flocked towards these niche publications for their fun reporting style and the different kinds of media they create. As consumer trends change, it's important for drivers to keep up with these changes and stay relevant in order to garner media coverage.
At DCM, we treat groups such as WTF1.com and Autosport as important as each other. We aim to secure coverage for our drivers with publications whose readers fit with the target audience of our drivers. Naturally, this also means taking foreign language publications into account too. To win coverage, we pitch journalists with news stories and interview opportunities with our drivers. To increase our success rate, each pitch is tailored to the themes and reporting style of the journalist.
However, distributing driver updates doesn't end with garnering motorsport media coverage. In fact, it’s just the beginning! As fans visit their social media channels daily, we provide social media services to our drivers in order to support their regular and consistent distribution of content via social media platforms. Our service includes working with drivers to create unique content and engagement opportunities for fans.