Growing a fanbase isn't easy, but drivers can receive vast sporting and commercial rewards from having a loyal and highly engaged fanbase.
Not enough drivers make a strong effort to build and engage with their fans. This is undoubtedly the largest missed opportunity by junior and professional racing drivers today! With billions of motorsport fans around the world, they can be found everywhere and their passion for the sport is immense. Sponsors, brands and manufacturers gravitate towards popular drivers, which is why fan engagement is such a high priority for the DCM Talent Programme.
At a time when fans have been forced to adopt more digital solutions in order to watch motorsport and engage with their favourite teams and drivers due to the impact of COVID-19, fans have never been more reliant on digital platforms to get closer to the action. At DCM, we are leveraging digital platforms that enable our drivers to interact directly with fans. From virtual meet and greet sessions to video gaming tournaments between fans and our drivers, we work with brands and commercial partners that create opportunities for our drivers to grow their fanbase and engage directly with fans.
The ROI we create for drivers, sponsors and brands from our fan engagement services is very high and can often be achieved without even leaving the house.