We firmly believe that racing drivers of all levels must embody a powerful brand image that promotes their personal identity, interests and USPs (unique selling points).
In turn we have found that a strong brand image is empowering for drivers and provides an added layer of confidence both on and off the racetrack.
At DCM, our brands team is made up of highly experienced individuals who have come from some of the world’s leading advertising and marketing agencies. Not only are we consulting global brands on their positioning in motorsport, but we are also creating unique brand strategies and messages for our drivers.
We work with our drivers to help them tell their story, create branding materials, produce bespoke merchandise and digital content that allows motorsport fans, media and sponsors to relate to our drivers and increase engagement. In today’s digital era where almost anyone can acquire fame via social media platforms, we support our drivers by creating individual brand strategy and guiding them along this invaluable journey.